The three-day 2010 China international exhibition of TV programs, due to the end of the drama exhibited for sowing, ChouPai types, which see not half by 2010 and television broadcast industry 2011 made many symptom. And the movie “big”, TV is similar in big scary, high yield “play” period. However, only money “hit” high-quality goods, the audience will tell, investors can maximize “cash”.
A very common single sets investment
Television drama, become fierce push homemade TV programs this exhibition, while television drama for homemade into is rising. Allegedly jiangsu TV 2011 would spend eight billion dollars expansion, make TV reserves nearly 800 sets alone, so is broadcast in each set down one million yuan.
In addition, the period drama in film, show signs of reverting to the exhibition of ancient QinYong war “, “wu”, “the harem, enrollment,” LianShi legend “, “heroes” and “different FangShiYu, almost every sets investment approach million yuan, more than $100 million others. ChengLiDong director in a media interview, he heard this drama, the investment of over 100 million single set has more than ten.
“I’ve been in a row, for money, before that investor dig very tight, tens of thousands of dollars more seriously, now is not the same, at the price of basic are single. Previously, now many pairs of machine, filming king long life cycle, as long as it doesn’t matter, complex and guarantee the quality of the final.” ZhangJianDong director said.
TV record prices
Good play, can not sell price, The play a lot, but mediocre doesn’t sell, covering film and television production manager zhang describe Co., LTD. Then TV market,
2009, “my head in my group of single set cost up to 100 million yuan, set sales exceeds 1 million yuan, in the field of benchmarking, be triggered TV price growth began. The latent “has also set a record, including TV, video site earnings and revenue, DVD, each set profit of 100 million. This number for the director JiangWei was “unbelievable”. And in 2010, the original records were set. Allegedly, The Three Kingdoms “invest 1 billion, more than a million of gross margins also. Yet the tune “journey to the west”, network copyright is sold to 20 million yuan.
“I heard this play, single set sold 200 million yuan! Three years ago, single set sells 80 million yuan, we are greeting meeting, but now salutes, a set of 200 million yuan, it is never the personage inside a lot of thought, a digital astounding!” Director ZhangJianDong stare big eyes. “Before a TV show, we earn millions of dollars really envy, now a play can earn millions yuan! Bold prediction all dare not to think it!” He didn’t reveal beals: name, but according to the previously disclosed, the likelihood is a media by the latent player-wise “produced by gun, single set up 260 million yuan. Pre-sales
Produce high-quality goods to have a good harvest
However, “fierce” is a big alligator, not the whole TV industry status. According to the capital, radio and television programmes, chairman of the association YouXiaoGang decorating breakthrough million since 2003, domestic TV set mark with 1000 sets production speed increases every year, 2006-2008, the average annual output drama about 15,000 sets in. However, each year 10,000 focus only on nearly 3,000 sets, which can really profitable not exceed one-third. “In this situation, film and TV making company will concentrate on tyre, hope all big investment has large output.” Zhang said.
With the strategic adjustment of the film and TV making company, TV market also appeared a new situation that show. According to zhang, 2009 domestic TV production nearly 13,000 years, since 2003, and for the first time since climbed back to 2010 in the level of production and maintenance. Meantime, such as CCTV, such large private huayi companies, CiWen film production capacity and output even next year, only joined with TV drama. Heavy push customization
“No matter what manner, the production of TV only, that is fine, if photograph badly audience rating, cannot see not, and the greater investment loss.” ZhangJianDong said. Nearly two years, the following, produce bigger influence of television, every year in 10 or so. Most of the TV series are like clouds, the area. There are so-called “fire” submerged in the vast “play”, investigate its reason, the pursuit of big lie, content, but to jumpstart plain ratings, huge investment will boondoggle. And this is some film and TV making company closure. Joe